Saturday, September 8, 2007

Starbucks

This used to be the Post Office in Dorchester, Dorset. It was an elegant and historical building. As the photo testifies, however, it is now a Starbucks.

This seems to me to be a deliberate act of cultural vandalism. Starbucks didn't merely open an outlet in Dorchester; no, they wanted to take something which represented values antithetical to their own, something with beauty and architectural heritage, and demonstrate that they could acquire it, sever it from its historical roots, and replace it with their own brand values. A demonstration of cultural hegemony, if you will.

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